A Deep Dive Into Leadership

Make a Plan, Get a Life!

When I ask successful Business Leaders and CEO's - What has been your biggest sacrifice? Too often I hear back - Family and Relationships. As we grow our business, personal life often comes in 2nd. Our work life balance is simple - all work, no life. We enjoy the work. We enjoy the challenges. And, we keep score with KPI's and metrics. We know if we are winning the game. Again too often, our list of regrets is filled with personal goals and experiences. 

Are you Selling as much as you could?

Are you Selling as much as you could? Yes, it is a rhetorical question. We all want to sell more. The key is to grow sales in the most profitable manner - relying on the Trust you have built up with Existing Customers.

Should you Fire your Website?

How productive is your website? What are your metrics for success? How much Business does it generate? This does mean having a system to track the source of all incoming leads. 

How Good is your Service?

What is your competitive Advantage in the market?
When I ask this question sooner or later I hear Good Service included in the response. That begs the question - How do you know?
Here are 4 Key Steps to follow.

Don’t Test the Depth of the Water with Both Feet!

Don't Guess, Test! Ask your customers. Ask your employees. Do a Beta test, get feedback, take a cycle of learning. Use Key Accounts or a Customer Council. Define success ahead of time. What will the key metrics look like? Key Benefit - you don't have to be right. Use the process to develop the right answer/approach. Get customer buy-in at the same time. They help design the right answer. 

Do you know your Customers?

Almost everyone understands the importance of knowing their customers. But what does that really mean and how do you measure it? 

There is no Magic in Business - Part 2

Last time out we discussed Pareto's Law or the 80/20 Rule. We talked about focusing our resources and dollars on the Top 20% to get to know our Customers better, the importance of segmenting our customers and servicing them differently with a goal to raise profits and retain profitable customers. Now, let's look at the reverse - the 80% of our customers that generate only 20% of our sales.

There is No Magic in Business....or is there?

There is no magic in business or at least I thought so till I discovered Pareto's Law or the 80/20 Rule. 20% of your customers generate 80% of your Sales. Most of us know the Rule but how do we use it? The 80/20 Rule allows you to focus on your most important customers, build strong relationships and protect your future business. Your customers are your Future!

Where do I Find the Time?

The most common feedback I hear from CEO's is - I'm too busy or I just don't have the time. As CEO, you are your company's most valuable resource. What is your priority for making you a more effective and better leader? We all know there is no free lunch. You can’t grow without investing the time. Are you spending time or investing your time? When you take a closer look, you might be surprised! If you had more free time, what would you do? 

Better Conversations make Better Leaders

In this interview, I host AmyK Hutchens – an award-winning speaker, best-selling author, and internationally recognized coach. Amyk takes us through how better conversations make better leaders.
We are all living life one conversation at a time, but how can we best communicate to be a better leader?